Make a short video from Alipay and talk about tools and products to create content ideas
digital era, Alipay, as a widely used mobile ayment tool, has begun to enter HE Tuber the field of short videos, providing users with the ability to create and share short videos. In this article, we will explore how to follow the trend of the times and combine tools and content to create engaging user experiences and business opportunities.
Alipay has opened the UGC entrance, and individuals can post short videos. In addition, a subsidy policy has been announced before, and you can make money by posting videos.
It’s time to analyze Alipay and why it makes short videos
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1. Why does Alipay make short videos?
Regardless of other businesses, just look at Alipay as a payment tool. It has two core roles: merchants and customers.
If you want to do a good job in the payment business, you must better "connect" merchants and customers. Only by allowing them to interact more frequently and on a larger scale can the overall transaction volume be improved
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the indicators for measuring connections are DAU, duration, frequency,
What is the current situation of Alipay? No internal data, speculation:
The merchant stock is large and the activity is not high
Large amount of DAU and low average usage time per user
If the general situation is like this, it means that Alipay is facing a growth bottleneck and is somewhat trapped in an infinite loop.
How to break the situation?
Merchants and customers, which problem should be solved first?
Alipay is a platform whose core roles are the supply side and the demand side. If you need to choose the best ones, it must be the supplier, that is, the merchant.
Because supply can drive demand, and supply is easier to capture.
